What is SEO?
Search Engine Optimization (SEO) is used to optimize a website to achieve higher rankings in search engines for the purpose of generating as much traffic as possible. The world’s top search engines are Google, Yahoo and Bing. Around 90% of the market share goes to Google that currently dominates the search engine list, whereas Yahoo and Bing partnered and carries 10% of online searches.
Who Needs SEO?
SEO is needed by any business that wants to generate sales online with the lowest cost. Though there are other available ways to make money online like SEM and Social Media Marketing, SEO still provides the highest ROI than the rest.
Unfortunately, among all searches made, 95% of websites can’t make it to the first page of the search results of any search engine and 90% can’t go past the top 5 rankings. If you want to boost your sales online, your website needs to appear on the top 5 rankings from the first page of the search results on Google, which are the top search engines people use today.
What are the advantages of Search Engine Optimization (SEO)?
Free and unlimited leads
The cost of advertising on newspapers can cost a few thousand dollars per day. SEO allows you to connect to your customers for free! The traffic to your website is unlimited.
Unlike newspapers advertisement, you pay to get readers to look at your advertisement. This group of readers also include those that are not interested in your products/services. SEO allows for a targeted audience. Only when potential customers search for the keywords you have optimized, your website will appear.
Example: If you are a florist, your website will only appear if Internet users search for keywords that you have optimized, such as “flowers delivery’, “buy flowers” etc.
Expose your advertisement 24 hours a day, 7 days a week
Needless to say, the Internet is always available so is Google. SEO allows your website to be found 24 hours a day, 7 days a week, all around the world.
Search Engine Optimization (SEO) Summary
The question remains: can your customers find your website when they Google about the products/services you are offering?