Search Engine Optimisation (SEO)


What is SEO?

Search Engine Optimization (SEO) is used to optimize a website to achieve higher rankings in search engines for the purpose of generating as much traffic as possible. The world’s top search engines are Google, Yahoo and Bing. Around 90% of the market share goes to Google that currently dominates the search engine list, whereas Yahoo and Bing partnered and carries 10% of online searches.

Potential customers continually use search engines like Google to find products and services. Google offers a really fast and simple user experience for people to connect with local businesses (like yours). Unfortunately things like quality of service, experience and reputation don’t mean much to Google’s algorithms so it is important that a targeted and effective SEO strategy is implemented specifically for your business. Google uses a number of different evolving methods to rank websites from top to bottom and statistics show that customers most often don’t go past the first page so getting on that page is imperative.

What is the importance for SEO?

Search engine optimization is definitely the most cost effective method of generating traffic to your website. As you don’t have to pay per a click like cost per click advertising you don’t pay for leads so over the long term it is much cheaper. However search engine optimisation isn’t easy and it is important that a persistent strategy is in place to achieve long lasting results as they don’t last forever. That’s why you need a trusted SEO service provider that can help your businesses bottom line using proven techniques.

Who Needs SEO?

SEO is needed by any business that wants to generate sales online with the lowest cost. Though there are other available ways to make money online like SEM and Social Media Marketing, SEO still provides the highest ROI than the rest.

Unfortunately, among all searches made, 95% of websites can’t make it to the first page of the search results of any search engine and 90% can’t go past the top 5 rankings. If you want to boost your sales online, your website needs to appear on the top 5 rankings from the first page of the search results on Google, which are the top search engines people use today.

What are the advantages of Search Engine Optimization (SEO)?

Free and unlimited leads
The cost of advertising on newspapers can cost a few thousand dollars per day. SEO allows you to connect to your customers for free! The traffic to your website is unlimited.

Targeted audience
Unlike newspapers advertisement, you pay to get readers to look at your advertisement. This group of readers also include those that are not interested in your products/services. SEO allows for a targeted audience. Only when potential customers search for the keywords you have optimized, your website will appear.

Example: If you are a florist, your website will only appear if Internet users search for keywords that you have optimized, such as “flowers delivery’, “buy flowers” etc.

Expose your advertisement 24 hours a day, 7 days a week
Needless to say, the Internet is always available so is Google. SEO allows your website to be found 24 hours a day, 7 days a week, all around the world.

Search Engine Optimization (SEO) Summary

The question remains: can your customers find your website when they Google about the products/services you are offering?


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