Booking Holdings Inc. (NASDAQ: BKNG) saw its stock price dip by around 8% following a cautious outlook for the first quarter and full-year 2024. The company projects gross bookings growth of just 5% to 7% for Q1, a sharp slowdown from the 44% growth seen in the same period last year. For the full year, Booking expects growth slightly above 7%, below the 9.9% average analyst estimate.
This slowdown is attributed to the normalization of U.S. travel demand after the pandemic-driven surge. RBC Capital Markets analyst Brad Erickson pointed out that the deceleration in room bookings could lead to a temporary pause in the company’s stock performance. However, he raised his price target for Booking to $3,900, indicating confidence in the company’s ability to return to faster growth.
Despite the current dip, many analysts still view Booking Holdings as a solid investment in the travel sector. With its diverse portfolio of brands, including Priceline, Kayak, and Agoda, and a strong market presence, Booking has a strong foundation for long-term growth. Still, investors should be mindful of potential risks, such as geopolitical issues and currency fluctuations, that could impact performance.
As of April 30, 2025, Booking Holdings shares are trading at $4,890.24, showing a slight decline of 0.39% from the previous day. While there are concerns about the company’s near-term outlook, its strong position in the travel market makes it a potentially safe port for investors in uncertain times.
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