Best Cold Email Software Reviews For Your Outreach

What is Cold Email Marketing?

Cold email marketing is a strategy used by businesses to reach out to potential customers or prospects through unsolicited email messages. It involves sending targeted emails to individuals or businesses who have not previously interacted with the sender or expressed explicit interest in their products or services.

The purpose of cold email marketing is to initiate contact, establish a connection, and potentially convert recipients into customers or leads. The emails are typically personalized and tailored to the recipient’s interests or needs, aiming to grab their attention and generate a response.

Cold email marketing campaigns often involve identifying and sourcing email addresses of individuals or businesses that fit the target audience criteria. These campaigns may include sending introductory emails, offering product or service information, promotions, or invitations to engage further with the business.

It’s important to note that cold email marketing should be conducted ethically and in compliance with relevant laws and regulations, such as anti-spam legislation, which may vary depending on the jurisdiction. Additionally, best practices in cold email marketing include personalization, relevance, and respect for the recipient’s preferences and privacy.

What is the best cold email software?

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1. Woodpecker

Woodpecker cold email software

Woodpecker is a leading cold email software that has gained popularity for its effectiveness in helping businesses automate and streamline their outbound email campaigns. Launched in 2015, Woodpecker has since become a go-to tool for sales and marketing professionals looking to engage with prospects and generate leads through personalized cold email outreach.

Features and Functions:

  1. Email Campaign Automation: Woodpecker allows users to automate their cold email campaigns, saving time and effort. Users can create personalized email sequences with follow-up stages and set specific conditions for sending subsequent emails.

Woodpecker email progress

  1. Personalization and Customization: Woodpecker enables users to customize their emails with personalized fields, making each message feel tailored to the recipient. This personalization helps improve response rates and engagement.
  2. A/B Testing: The software includes A/B testing functionality, allowing users to experiment with different subject lines, email content, and send times to optimize their email performance and increase conversion rates.
  3. Email Reply Detection: Woodpecker has an intelligent feature that detects and analyzes email replies. This functionality helps users track and manage responses, ensuring timely follow-ups and better engagement with interested prospects.
  4. Integration Capabilities: Woodpecker integrates seamlessly with popular CRM systems, such as HubSpot, Salesforce and Pipedrive, enabling smooth data synchronization and enhancing workflow efficiency.

Woodpecker integrating tools like HubSpot, Zapier, Pipedrive, etc.


  1. Time and Resource Efficiency: Woodpecker’s automation capabilities eliminate the need for manual email sending and follow-ups, saving significant time and resources for sales and marketing teams.
  2. Personalized Outreach: The software’s customization features enable users to send personalized and targeted cold emails, increasing the chances of capturing the recipient’s attention and generating positive responses.
  3. Improved Response Rates: With A/B testing options and data-driven insights, Woodpecker helps users optimize their email campaigns for higher response rates and engagement.
  4. Streamlined Follow-ups: Woodpecker’s email reply detection feature simplifies the process of managing responses, ensuring that no leads fall through the cracks and allowing for timely and effective follow-ups.


Woodpecker pricing

When you subscribe annually, Woodpecker pricing gives you two months for free at $40/month for 1,500 prospects


Woodpecker Cold Email Software provides a comprehensive solution for automating and optimizing cold email campaigns. With its automation capabilities, personalization features, A/B testing functionality, and integration options, Woodpecker helps businesses save time, improve response rates, and streamline their outbound email processes. The software offers different pricing plans to cater to various team sizes and requirements, making it a flexible choice for sales and marketing professionals seeking to enhance their email outreach efforts.


2. SalesHandy

In today’s competitive business landscape, cold email campaigns are an essential part of reaching new prospects and driving growth. SalesHandy, the leading sales engagement platform, offers a suite of innovative features specifically designed to enhance your cold email efforts. In this article, we will explore the powerful cold email features that SalesHandy provides, enabling you to take your outreach campaigns to new heights and achieve unparalleled results.

  1. Email Tracking and Analytics:

SalesHandy’s robust email tracking and analytics feature provides valuable insights into the performance of your cold emails. You can track when recipients open your emails, click on links, or download attachments. Real-time notifications and detailed analytics enable you to identify hot leads, tailor your follow-ups, and optimize your overall email strategy. With SalesHandy, you can make data-driven decisions and increase your email engagement.

  1. Personalized Email Templates:

Crafting personalized and impactful emails is key to grabbing the attention of your prospects. SalesHandy’s email template feature allows you to create customized templates that reflect your brand voice and resonate with your target audience. With just a few clicks, you can personalize email content, merge relevant contact details, and save time while maintaining a personal touch. Elevate your cold email game with SalesHandy’s extensive library of pre-designed templates or create your own for maximum impact.

  1. Automated Follow-ups:

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Consistent and timely follow-ups are crucial for nurturing leads and converting prospects into customers. SalesHandy’s automated follow-up feature takes the hassle out of manual follow-ups by sending automated sequences of personalized emails. You can schedule and automate follow-up emails based on recipient actions or non-responsiveness, ensuring that no opportunity slips through the cracks. This feature saves you time, boosts efficiency, and increases your chances of securing deals.

  1. Mail Merge:

Efficiency is key when it comes to cold email campaigns. SalesHandy’s mail merge functionality allows you to send personalized bulk emails effortlessly. By merging contact details, such as names or company information, you can create a personalized email experience for each recipient while sending messages in bulk. This powerful feature empowers you to scale your outreach efforts without compromising personalization or quality.

  1. Email Scheduling:

Timing plays a crucial role in the success of cold email campaigns. With SalesHandy’s email scheduling feature, you can plan and schedule your emails to be sent at the optimal time. Whether it’s reaching prospects in different time zones or strategically planning follow-ups, this feature ensures that your emails are delivered when they have the highest chance of being read and acted upon.


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SalesHandy’s cold email features revolutionize the way you engage with prospects and drive results in your outreach campaigns. From advanced email tracking and analytics to personalized templates, automated follow-ups, mail merge, and email scheduling, SalesHandy equips you with the tools you need to skyrocket your cold email success. Embrace the power of SalesHandy and unlock the potential to engage prospects, nurture relationships, and achieve remarkable conversion rates in your cold email campaigns.


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